Aligning Sales with Purpose Through the Value Sharing Organization (VSO)Sales and profit are the lifeblood of any company, but too often, sales efforts are disconnected from other critical departments, creating silos that weaken the organization's overall focus. This disconnection can cause businesses to lose sight of their true mission—serving the customer.To solve this, we developed the Value Sharing Organization (VSO) methodology, based on the principles of Unique Business Contribution (UBC). VSO integrates all functions—management, marketing, operations, IT—around a customer-centric approach. It ensures that every department aligns with the value customers seek, creating a unified strategy that directly supports sales growth and customer satisfaction.VSO not only transforms how businesses understand value but also empowers them to align sales and operations seamlessly. The result? Increased sales, stronger customer relationships, and an organization that thrives by delivering long-term value to clients and the community.
Aligning Sales with Purpose Through the Value Sharing Organization (VSO)
Sales and profit are the lifeblood of any company, but too often, sales efforts are disconnected from other critical departments, creating silos that weaken the organization's overall focus. This disconnection can cause businesses to lose sight of their true mission—serving the customer. To solve this, we developed the Value Sharing Organization (VSO) methodology, based on the principles of Unique Business Contribution (UBC). VSO integrates all functions—management, marketing, operations, IT—around a customer-centric approach. It ensures that every department aligns with the value customers seek, creating a unified strategy that directly supports sales growth and customer satisfaction. VSO not only transforms how businesses understand value but also empowers them to align sales and operations seamlessly. The result? Increased sales, stronger customer relationships, and an organization that thrives by delivering long-term value to clients and the community.