EXECUTIVE SUMMARY:
Transform your sales approach from value-based to contribution-driven with our groundbreaking Unique Business Contribution (UBC) workshop. In today's skeptical market, traditional value propositions fall short.
UBC flips the paradigm: By focusing on measurable business contributions to your client's success, you create a trust-based cascade effectโfrom end consumer satisfaction through the entire business chain.
This innovative, dynamic, tailored workshop delivers immediate impact: shorter sales cycles, higher win rates, and lasting partnerships built on proven win-win, not promises.
Key Outcomes:
โข ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป-๐๐ถ๐ฟ๐๐ ๐ฆ๐ฒ๐น๐น๐ถ๐ป๐ด: Replace traditional value props with measurable business contributions
โข ๐ง๐ฟ๐๐๐ ๐๐ฎ๐๐ฐ๐ฎ๐ฑ๐ฒ: Build trust through demonstrable impact on end consumers
โข ๐๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ง๐ผ๐ผ๐น๐: Leave with ready-to-implement strategies for your
specific market
DETAILED PROGRAM:
1. The UBC Framework Revolution
- Beyond Value-Based Selling: Why contribution matters more than value
- Do not sell- serve your customer
- Creating measurable contribution metrics aligned with client goals
- Mapping contribution pathways from end consumers to stakeholders
2. Building Trust Through understanding your customer's fears
- Create trust and overcome your clientโs fears
- Converting skepticism into partnership through demonstrated impact
3. Stakeholder Contribution Mapping
- Build stakeholder's strategy
- Identifying critical goals for each decision-maker
- Aligning solutions with stakeholder-specific business objectives
- Building long term trust through shared contribution goals
4. Practical Implementation
- Real-time assessment tools
- Competitive differentiation through UBC metrics
- Payment models aligned with realized contributions
Workshop Delivery:
Following a detailed discovery call, we will customize based on your team's specific needs, ensuring the most relevant and immediate applicability to your specific challenges.
Expected ROI :
Our workshops deliver measurable results:
โข Shortened sales cycles through clear contribution demonstration
โข Increased win rates via trust-based selling
โข Higher deal values through comprehensive contribution alignment
โข Improved customer retention through proven impact
This innovative approach moves beyond traditional value-based selling to create a new paradigm where your team's success is directly tied to your client's business outcomes. By focusing on contribution rather than value, you build lasting partnerships based on measurable impact and shared success.